For Lindsay Kaisaris, co-partner of Re-Up BBQ, the seed for the urban grocery cart idea was first planted after she viewed a documentary that focused on a government-sponsored initiative to introduce grocery and fresh produce carts in the heart of Manhattan’s urban jungle. More than just a throwback to the days when vendors would market their wares on city streets, Kaisaris saw it as an innovative way to link urban farms with local restaurants and shoppers while helping to generate profits for urban farmers and small businesses.
“It’s a selection of the very best fresh produce you would find at the farmers’ market, but available on a regular basis in familiar places so people can make shopping at the Cart part of their regular routine, whether on their lunch break or during the commute home from work. By giving urban farmers a platform to pool their resources and minimize overhead, they can stay in the field and do what they do best — farm,” says Kaisaris, who is interested in securing partner sites for the FarmCity Fresh Cart in other municipalities as well as encouraging small-business vendors that use locally farmed products to sell their wares on the Cart.
FarmCity Fresh Cart is expected to roll out on city streets this June.