As the LGBT community continues to face persecution in Russia, Davie Street’s Fountainhead Pub is rallying support with a positive message of solidarity during their To Russia With Love campaign. From February 1-28, money will be raised for AllOut.org through sales of a specialty cocktail, daily menu specials, and love notes. Customers can pose in front of a photo wall and tag their photos to be uploaded to an online gallery. The pub has also been designated an official Remote Pride House by the Pride House International organization.
In response to laws passed in Russia last year that dealt a huge blow to LGBT rights, the Fountainhead Pub gained international exposure by boycotting Russian vodka. They are ready to show their support and raise awareness once again with this campaign, reaching the Russian LGBT community, as well as athletes, representatives, and spectators on the ground in Sochi. “In the face of adversity, a message of love and support can make a powerful difference. We want the LGBT community in Russia to know that we are behind them, even all the way across the world.” says General Manager Andrew Watling.
The campaign features the following initiatives:
The Russian Kiss Cocktail
A specialty 2oz cocktail has been created using Absolut® Raspberri Vodka, cinnamon whiskey, Raspberry Sourpuss, and a splash of cranberry juice. $1.00 from the sale of every cocktail (priced at $9.25 including tax) will be donated to AllOut.org.
Daily Menu Special
$1.00 from the sale of every daily menu special (priced at $11.00 plus tax) will be donated to AllOut.org.
Customers will be encouraged to take a picture in front of a photo wall sending a message of love. By using the hashtag #FHtoRussia and posting to Facebook, Twitter or Instagram, photos will be uploaded to a Facebook Photo Gallery. A $100 Fountainhead gift card will be awarded for one photo chosen at random.
Love Notes to Russia
Customers can fill in a love note card for $1.00, which will be pinned to a giant wall-mounted heart displayed in the pub. All proceeds will be donated to AllOut.org, and at the end of the month the love notes will be mailed to an LGBT community representative in Russia.
International Pride House
The Fountainhead Pub has been designated as an official Remote Pride House by Pride House International, a coalition of LGBT sport and human rights groups united to promote the cause of equality in and by sport
The Fountainhead Pub is located at 1025 Davie Street. For more information visit www.thefountainheadpub.com/torussia.htm. Find them on Facebook at www.facebook.com/TheFountainheadPub or on Twitter @FountainheadVan.