Canadians Recognizing Impact of Food Waste and Ways to Minimize

Canadians recognizing impact of food waste and ways to minimize

HelloFresh shares statistics on food waste in Canada and expert tips on food storage and reducing waste.

  • A recent HelloFresh survey found that 35% of Canadians throw away $5 to $10 worth of food weekly due to overbuying
  • Google search trends indicate Canadians are increasingly concerned about the environmental and economic impact of food waste
  • The shift to conscious consumption is marked by increasing online searches for food storage tips and leftover hacks, along with meal planning and meal kits

TORONTO, ON (September 2021) www.hellofresh.ca HelloFresh, a global leader in meal kits, found that despite over a third of Canadians regularly discarding food, many are also growing aware of the impact of their consumption habits on climate change.

In the last 3 years, Canadians have searched 47% more on food waste, and 99% more on climate change. These trends show that more are rethinking their contribution to the climate impact of food waste. 

This awareness is also reflected in increasing demand for food storage tips — a welcome shift as 55% of Canadians admit to discarding food that lapsed their best before date. Popular searches include expert tips for storing food so it keeps longer, preserving the freshness of staples like produce, meat, poultry, and dairy.

Along with better storage, Canadians are also eager to learn greener ways to handle food waste, as well as repurpose leftovers. Searches for at-home composting, such as ‘what food to compost’ and ‘common mistakes to avoid’ are on the rise. 

Despite only 8% of Canadians repurposing scraps and day-old meals, leftover hacks like pickled veggies and fermented foods are trending. Google search and social media trends reveal favourites, like kimchi and sauerkraut now with a twist in veggie pancakes, quesadillas, and sausage add-ons.

These trends in online searches for food waste indicate a positive shift in Canadians’ consumption habits. However, experts at HelloFresh note that while leftover hacks and composting are useful, the best way to avoid waste is still meal planning. Meal delivery kits like those offered by HelloFresh come in guaranteed portion sizes for zero waste, and optimal nutrition and satisfaction.

Press contact Raghu Sitaram
rsitaram@techwyse.com
www.hellofresh.ca 
www.hellofreshgroup.com

About HelloFresh Canada

HelloFresh Canada was founded in February 2016. HelloFresh delivers ‘cook from scratch’ meal plans straight to your door with carefully curated, easy-to-follow recipe cards and locally sourced pre-portioned fresh ingredients in just the right quantities. HelloFresh helps reduce food waste and takes care of the meal planning, shopping, measuring and delivering, leaving time for you to do the fun parts: cooking and eating. HelloFresh delivers all across Canada. In Q2 2021, HelloFresh delivered 254.1 million meals to 7.68  million active customers worldwide.

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