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June 4th, 2010 
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Mike Nierychlo of Wine Garage TV (L) James (M), Mike Rathjen (R)
On Wednesday May 26th, I attended a fun event that mixed Wine with Social Media. Held at the CBC Audience Lounge in Vancouver and hosted by Tinhorn Creek Winemaker Sandra Oldfield. The MC explained how the evening’s almost like a Speed Dating session was going to work and then after the first bell which was a sound of a glass smashing which was a signal for the tasters to move on to the next station.
Sandra Oldfield - Winemaker - Tinhorn Creek
There were 8 stations and a reception station and each of the wines were brown paper bagged. All the guests were given cards to guess which was which, with a list of choices at the bottom with commentary for each. The crowd had a great time at this fun event. I was surprised to see that five people got all the answers correct. This was also a great event to learn about the wines produced by Tinhorn Creek.
Tinhorn Creek Vineyards has always been a leader in the BC Wine industry and embracing the age of social media has proven no different. The Tinhorn Creek team are avid tweeters, Facebook followers and are very LinkedIn. All those who attended were encouraged to tweet while they sipped and took part in this unique game of guessing which wine they were tasting by writing on Twitter with the hashtag #socialtwist.
By: Richard Wolak
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